Meatless Farm and Real Madrid team up on global sustainable nutrition initiative
By Real Madrid
The goal is to raise awareness of the importance of reducing meat consumption.
Real Madrid are joining forces with Meatless Farm, one of the most developed plant-based food companies in Europe, with the aim of promoting more sustainable eating habits and education around the world. The two organisations will engage in a joint venture to work together to raise awareness of the importance of reducing meat consumption to minimise the environmental impact of food and promote cultural change for health and wellbeing.Real Madrid nutritionists, together with Meatless Farm, will show how plant-based foods can work within a balanced diet. In addition, players will share their experience of reducing meat consumption by increasing plant-based foods in their diet resulting in both environmental and personal performance benefits.United Nations Global CompactReal Madrid became the first football club to join the United Nations Global Compact, the world's largest corporate sustainability initiative, and in the middle of the redevelopment of the Santiago Bernabeu stadium, contributing to making the space more efficient and sustainable.The club's Director of Institutional Relations, Emilio Butragueño, said that "Meatless Farm embraces both sustainability and nutrition, two fundamental components of Real Madrid and our business strategy. We as a global team have an important role to play in engaging with society to make real changes that will help create a more sustainable world and improve personal health and performance".Morten Toft Bech, founder of Meatless Farm, explained: "If we want to tackle the current climate crisis and the role food plays in it, we need to keep moving forward. Real Madrid is the perfect partner to help achieve this goal, being one of the leading clubs in terms of its commitment to sustainability. The club has the values, ambition, experience, reach and influence to help create a global movement for change.