Measurabl, Green Sports Alliance Announce Partnership to Elevate Sustainability in Sports Culture

Measurabl, Green Sports Alliance Announce Partnership to Elevate Sustainability in Sports Culture
June 22, 2018
Posted by:
Kelley Martin

The Green Sports Alliance, responsible for convening the sports greening movement, which brings together the sports industry and its sponsors and supply chains to affect and inspire action across environmental and social responsibility, announced today its partnership with Measurabl, the world’s most widely adopted software platform for sustainability data management, benchmarking, and reporting.

Green Sports Alliance Members, including nearly 600 sports teams, venues, and fans from 15 different sports leagues across 14 countries strive to improve their environmental performance by reducing waste, conserving energy and water, and eliminating toxic chemicals, among many other ongoing initiatives. A shared platform to deliver consistent and accurate performance benchmarking was needed so these organizations could track their efforts and further integrate sustainability into their core operations - engaging fans and saving a substantial amount of money in the process.

“Our members are setting robust targets and constantly evolving their systems in place to help them understand and track their progress. Measurabl provides the visibility into data, while we provide the educational resources and the inspiration to help them act on the data,” says Justin Zeulner, Executive Director of Green Sports Alliance.

Through this partnership, the Alliance will work with Measurabl in its internal operations, offering members a single platform to track, measure and manage their organization’s impact, while also inspiring them through a peer benchmark score.

“Measurabl has given our Clubs the opportunity to track and archive vital building statistics in ways we didn’t think were possible,” said Paul Hanlon, Senior Director of Ballpark Operations & Sustainability, Major League Baseball. “We are looking forward to supporting both Measurabl and the Green Sports Alliance as they seek to revolutionize the conversation around sports and sustainability.”

Measurabl founder and CEO, Matt Ellis, says, “Our goal is to provide a solution that’s easy to use and trustworthy, so any building, stadium, or entire organization, like Major League Baseball, can achieve the insights and transparency needed to make strategic business decisions and advance their environmental, social, and governance agenda.”

Using the data captured, and in consultation with the Green Sports Alliance and sports venue operators, Measurabl is creating a first of its kind sustainability benchmark that accurately compares sports stadiums around the world, allowing them to evaluate individual performance relative to their peers.

The announcement of the partnership comes just in time for the 8th annual Green Sports Alliance Summit being held next week in Atlanta. This year’s theme is “PLAY GREENER™: Get in the Game” and will focus on taking action that encourages collaborative problem-solving to achieve sustainable change across the sports spectrum.

About MeasurablMeasurabl is the world’s most widely adopted sustainability software for the built environment. More than 5.5 billion square feet of commercial property valued in excess of $1.5 trillion spread across 70 countries use our software to manage, benchmark, and report sustainability performance. Learn more at

About Green Sports AllianceThe Green Sports Alliance leverages the cultural and market influence of sports to promote healthy, sustainable communities where people live and play. The Alliance inspires professional sports leagues, sports governing bodies, colleges, teams, venues, their partners and millions of fans to embrace renewable energy, healthy food, recycling, water efficiency, safer chemicals and other environmentally preferable practices. Alliance members now number nearly 600 organizations representing 15 leagues in 14 countries. Visit for more information.