Lincoln Financial Field Becomes First NFL Stadium to Install Reverse Vending Machines for Beverage Container Recycling

Lincoln Financial Field Becomes First NFL Stadium to Install Reverse Vending Machines for Beverage Container Recycling
October 14, 2022
Posted by:
Shay Strawser

Lincoln Financial Field Becomes First NFL Stadium to Install Reverse Vending Machines for Beverage Container Recycling

For Immediate Release

Beginning Sunday, October 16, fans will have the chance to win rewards in exchange for recycling their empty beverage containers on gameday.

The Philadelphia Eagles are proud to join Anheuser-Busch’s National Recycling League – a multi-sports league coalition aiming to reduce waste on gamedays – by installing two Cycle Reverse Vending Machines (RVMs) at Lincoln Financial Field. The installation makes Lincoln Financial Field the first NFL stadium to utilize the machines.

EDITOR’S NOTE: To download digital assets of the Cycle Reverse Vending Machines, please click here. Photo credit can be attributed to the Philadelphia Eagles.

The machines, which are located in Section 123 and Section 138, are designed to engage fans and incentivize recycling efforts, with the goal of inspiring fans to recycle and reuse at Lincoln Financial Field.

“Through research and conversations with Eagles fans over the years, we have learned that sustainability is just as important to them as it is to us,” said Norman Vossschulte, Director of Fan Experience and Sustainability, Philadelphia Eagles. “We are thrilled to work with Anheuser-Busch and Cycle to make recycling at Lincoln Financial Field more accessible, fun, and engaging for fans.”

Guests at Lincoln Financial Field will now be able to dispose of their empty beverage containers by inserting them into the RVM and scanning the QR code. The machine will then populate a unique transaction ID, which will prompt the user to fill out a questionnaire to see if they won. Guests will find out instantly whether they have won, along with instructions on how to redeem their prize.

One grand-prize winner will take home an Eagles autographed item at each home game. All other guests recycling their containers through the RVMs will be given a receipt to redeem a complimentary gift at fan services, courtesy of the Eagles and Anheuser-Busch. At the end of the season, three winners will be selected to win a pair of Eagles tickets to the 2023 home opener.

“We are excited that the National Recycling League has brought together two organizations — Anheuser-Busch and the Philadelphia Eagles — that are both leaders in sustainability. With the incorporation of the first-ever reverse vending machine to recycle cups, cans, and bottles, it will be easier than ever for Eagles fans to improve their community by reducing waste,” said John Rogers, U.S Chief Sustainability & Procurement Officer of Anheuser-Busch. “We look forward to working alongside teams across the NFL to create a future with less game day waste and more cheers.”

The installation of the RVMs will enhance the Eagles’ award-winning GO GREEN program, which sets out to reduce the team’s carbon footprint through concentrated efforts in green energy production, recycling, composting, seagrass and mangrove restoration, water conservation, and more. By staying true to the program’s motto “Innovate. Sustain.”, the Eagles have become a leading environmental steward that leverages its platform as a professional sports team to create a more sustainable world.


Cycle is a recycling technology and data platform that rewards fans and event-goers for recycling their empty beverage containers at Reverse Vending Machines (RVMs).

About Anheuser-Busch National Recycling League

The Anheuser-Busch National Recycling League brings together major league sports leagues, teams, and fans to eliminate waste on gameday. It builds on Anheuser-Busch’s ongoing commitment to sustainable packaging and recycling to leverage the reach of the brewer's professional sports team and league partnerships and elevate how the beverage industry encourages recycling. For more information, visit