AEG: Shaping The Future Through Power Of Sports And Live Entertainment

AEG: Shaping The Future Through Power Of Sports And Live Entertainment
April 17, 2019
Posted by:
Jessica Crawford

By The Business Debate, Reuters

With population density in cities around the world increasing at an unprecedented rate, AEG, the world’s leading sports and live entertainment company, is transforming underused or abandoned inner-city properties into thriving sports and entertainment districts that celebrate each city’s unique culture. The company is widely recognized for pioneering innovative, sustainable revitalization projects such as STAPLES Center and LA LIVE, in Los Angeles, The O2 in London and Mercedes-Benz Arena and Mercedes Platz in Berlin.

AEG’s transformative developments have turned blighted urban sites that are well served by public transportation into vibrant pedestrian districts that offer a dynamic mix of concerts, sporting events, family shows, blockbuster movies, dining options and more. The projects have redefined their respective cities by creating thousands of local jobs, generating substantial economic growth and serving as the catalyst for adjacent residential, retail and commercial development.Today, these premier locations not only are interwoven into the fabric of the city, but have become gathering places to live, work and celebrate. Reaching beyond neighborhood boundaries and cultures they bring people together, build community and embody the diversity of city life. They also play a critical role in improving the lives of people in the surrounding neighborhoods by creating opportunities for local workers, facilitating infrastructure for residents and enabling funding for community programs that aid children and youth.

aerial view of staple center

At the heart of these transformative developments is AEG’s belief that sustainability isn’t just a good practice, it is essential for its business, the planet and the community. Annually, the company hosts more than 100 million visitors at its entertainment districts, arenas, stadiums, clubs, theaters and convention centers around the world. Guests expect AEG to be responsible corporate citizens, and the company believes the it need to earn their respect through its actions.

More than a decade ago, AEG launched its corporate sustainability program, AEG 1EARTH, with the goal of minimizing its environmental footprint to make a difference. The company sets aggressive targets to reduce carbon emissions, improve water-use efficiency and reduce waste generation throughout its global operations. It also continues to invest in energy efficient upgrades and renewable energy, support innovative technologies to lower water demand and pilot new waste initiatives to reduce single-use plastics across its operations.AEG understands the intrinsic link between its business and employing environmentally conscious practices. With the UN’s Sustainable Development Goals as its guide, the company is committed to continuing to use the power of sports and live entertainment to transformative urban landscapes and better the communities where it does business.