Strategy and Revenue Generation Symposium

Strategy and Revenue Generation Symposium
Original Event Date:
November 5, 2025
8:00 am
-
6:00 pm
Symposium
Venue:
Gillette Stadium
Speakers:
Michael Prairie
Judd Michael
Dena Ciampa
Maria Sapienza
Brian McCullough
Moderator:
Past event from 
11/5/2025

Original Event Description

Our 2025 playbooks, "Strategy" and "Revenue Generation," help sustainability champions at sports and entertainment organizations adopt and make the case for sustainable operations.

Join us at Gillette Stadium on November 5th for our one-day Symposium diving deeper into these topics!

Register here

Location: Cross Insurance Club North West

Registration, Refreshments, & Bites

7:30 am - 8:00 am

Programming begins: Strategy Playbook

Green Sports Alliance Introduction

Jordan Enke, Board Member, Green Sports Alliance

Welcome to Foxborough

Jason Stone, VP Stadium & Site Operations, Gillette Stadium / Kraft Sports & Entertainment

Kicking off the Symposium Themes: Strategy & Revenue Generation

World Wildlife Fund

Stakeholder Engagement: Learn how to Identify and engage key stakeholders in the strategy development process within your organization and your external network.

Maria Sapienza, Director, Analysis and Planning Operations, Chicago Cubs

Keramida

Securing Internal Support: Hear from different departments at Gillette Stadium on how to secure support from leadership, establish a flow of communication, and report tailoring to your executive team.

Dena Ciampa, Energy, Water, and Waste Administrator, Gillette Stadium / Kraft Sports & Entertainment

Breakouts: Impact Areas

Learn how to identify, baseline, and measure performance in the following key areas:

--Food, Water, Emissions / Energy, Material Management & Procurement, Mobility, Social Justice, Human Rights, & Nature

1) Location: Red 81

Michael Prairie, Sr. Director, Sustainability & Business Optimization, Florida Panthers

2) Location: Red 82

Judd Michael, Professor, Penn State University

Truist Park

3) Location: Red Landing Zone

Hilary Meyer, Chief Impact & Athlete Engagement Officer, Athletes Unlimited

Networking Break

Industry Awareness: Learn how to identify upcoming requirements and regulations governing your organization and look for opportunities to tout leadership in the industry

Jordan Enke, SVP, Stadium Operations, Austin FC

Gina Macllwraith, Associate Director, 3R Sustainability

Show Results & Leadership: Hear from a University that has clearly defined their environmental initiatives and shared their achievements with their fans and community.

Brian McCullough, Associate Professor, University of Michigan

Sara Soderstrom, Associate Professor, University of Michigan

Allison Hall, Graduated Student, University of Michigan

Radha Balani, Managing Partner, Think Beyond

LUNCH

Programming continues: Revenue Generation Playbook

Developing a Partnership Strategic Framework: This session will focus on accessing workplace culture and how to highlight sustainability within your organizational mission, align initiatives with market leadership programs and requirements & evaluate the various functions of each organizational department and engage them in partnership activations. This includes securing cross-department buy-in, including leadership across organizational divisions.

Danielle Doza, Vice President, Sustainability & Environmental Services, Cleveland Cavaliers

Delivering and Measuring: This session will focus on setting clear and partner-tailored benchmarks for impact and marketing reports.

Krystle Johnson, Owner, Alder Tree Consulting (Allegiant Stadium)

Breakouts: Securing Sponsors & Partners

1) Mission Aligned Partners: How to identify mission-aligned current and prospective sponsors & the target timeline for what you can accomplish together.

Location: Red 81

Riley Nelson, Head of Sustainability, NASCAR

Jeff Caywood, Head of US Communications, ABB

2) Unlocking Benefits: How to use industry standards, reports, and data to prospect for and attract the right sponsors to unlock benefits.

Location: Red 82

Logan Waddle, Indiana Motor Speedway / Penske Entertainment

3) Sponsors' Objectives: How to create a tailored sponsorship package to offer sponsors exposure and brand interaction.

Location: Red Landing Zone

WM

Networking Break

Fan Engagement, Community Impact, & Legacy: Learn how to build long-lasting relationships with local partners to enhance the venue's sustainable practices and reputation, while creating unique experiences to keep fans & partners engaged and loyal.

Shamare Holmes, Manager of Community Relations, Connecticut Sun

Erik Johnson, Product Director, Churchill Containers

Marketing & Government Funding: See how teams and leagues have added revenue streams like rebate programs and private financing.

Closing Remarks

Green Sports Alliance

4Ocean

STADIUM SUSTAINABILITY TOUR

HAPPY HOUR (Sponsored by 4Ocean)

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