Strategy and Revenue Generation Symposium

Original Event Description
Our 2025 playbooks, "Strategy" and "Revenue Generation," help sustainability champions at sports and entertainment organizations adopt and make the case for sustainable operations.
Join us at Gillette Stadium on November 5th for our one-day Symposium diving deeper into these topics!
Register here
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Location: Cross Insurance Club North West
Registration, Refreshments, & Bites
7:30 am - 8:00 am
Programming begins: Strategy Playbook
Green Sports Alliance Introduction
Jordan Enke, Board Member, Green Sports Alliance
Welcome to Foxborough
Jason Stone, VP Stadium & Site Operations, Gillette Stadium / Kraft Sports & Entertainment
Kicking off the Symposium Themes: Strategy & Revenue Generation
World Wildlife Fund
Stakeholder Engagement: Learn how to Identify and engage key stakeholders in the strategy development process within your organization and your external network.
Maria Sapienza, Director, Analysis and Planning Operations, Chicago Cubs
Keramida
Securing Internal Support: Hear from different departments at Gillette Stadium on how to secure support from leadership, establish a flow of communication, and report tailoring to your executive team.
Dena Ciampa, Energy, Water, and Waste Administrator, Gillette Stadium / Kraft Sports & Entertainment
Breakouts: Impact Areas
Learn how to identify, baseline, and measure performance in the following key areas:
--Food, Water, Emissions / Energy, Material Management & Procurement, Mobility, Social Justice, Human Rights, & Nature
1) Location: Red 81
Michael Prairie, Sr. Director, Sustainability & Business Optimization, Florida Panthers
2) Location: Red 82
Judd Michael, Professor, Penn State University
Truist Park
3) Location: Red Landing Zone
Hilary Meyer, Chief Impact & Athlete Engagement Officer, Athletes Unlimited
Networking Break
Industry Awareness: Learn how to identify upcoming requirements and regulations governing your organization and look for opportunities to tout leadership in the industry
Jordan Enke, SVP, Stadium Operations, Austin FC
Gina Macllwraith, Associate Director, 3R Sustainability
Show Results & Leadership: Hear from a University that has clearly defined their environmental initiatives and shared their achievements with their fans and community.
Brian McCullough, Associate Professor, University of Michigan
Sara Soderstrom, Associate Professor, University of Michigan
Allison Hall, Graduated Student, University of Michigan
Radha Balani, Managing Partner, Think Beyond
LUNCH
Programming continues: Revenue Generation Playbook
Developing a Partnership Strategic Framework: This session will focus on accessing workplace culture and how to highlight sustainability within your organizational mission, align initiatives with market leadership programs and requirements & evaluate the various functions of each organizational department and engage them in partnership activations. This includes securing cross-department buy-in, including leadership across organizational divisions.
Danielle Doza, Vice President, Sustainability & Environmental Services, Cleveland Cavaliers
Delivering and Measuring: This session will focus on setting clear and partner-tailored benchmarks for impact and marketing reports.
Krystle Johnson, Owner, Alder Tree Consulting (Allegiant Stadium)
Breakouts: Securing Sponsors & Partners
1) Mission Aligned Partners: How to identify mission-aligned current and prospective sponsors & the target timeline for what you can accomplish together.
Location: Red 81
Riley Nelson, Head of Sustainability, NASCAR
Jeff Caywood, Head of US Communications, ABB
2) Unlocking Benefits: How to use industry standards, reports, and data to prospect for and attract the right sponsors to unlock benefits.
Location: Red 82
Logan Waddle, Indiana Motor Speedway / Penske Entertainment
3) Sponsors' Objectives: How to create a tailored sponsorship package to offer sponsors exposure and brand interaction.
Location: Red Landing Zone
WM
Networking Break
Fan Engagement, Community Impact, & Legacy: Learn how to build long-lasting relationships with local partners to enhance the venue's sustainable practices and reputation, while creating unique experiences to keep fans & partners engaged and loyal.
Shamare Holmes, Manager of Community Relations, Connecticut Sun
Erik Johnson, Product Director, Churchill Containers
Marketing & Government Funding: See how teams and leagues have added revenue streams like rebate programs and private financing.
Closing Remarks
Green Sports Alliance
4Ocean
STADIUM SUSTAINABILITY TOUR
HAPPY HOUR (Sponsored by 4Ocean)