Strategy and Revenue Generation Symposium

Our 2025 playbooks, "Strategy" and "Revenue Generation," help sustainability champions at sports and entertainment organizations adopt and make the case for sustainable operations.

Join us at Gillette Stadium on November 5th for our one-day Symposium diving deeper into these topics!

Register here

Location: Cross Insurance Club North West

Registration, Refreshments, & Bites

7:30 am - 8:00 am

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‍Green Sports Alliance Introduction

Jordan Enke, Board Member, Green Sports Alliance

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Kicking off the Symposium: Strategy & Revenue Generation

World Wildlife Fund

EPA

Green Sports Alliance

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Welcome to Gillette Stadium

Jason Stone, VP Stadium & Site Operations, Gillette Stadium / Kraft Sports & Entertainment

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Morning Programming Focus: Strategy Playbook

Securing Internal Support:

‍^{Hear from different departments at Gillette Stadium on how to secure support from leadership, establish a flow of communication, and report tailoring to your executive team.}

Dena Ciampa, Energy, Water, and Waste Administrator, Gillette Stadium / Kraft Sports & Entertainment

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Stakeholder Engagement:

‍^{Learn how to Identify and engage key stakeholders in the strategy development process within your organization and your external network.}

Maria Sapienza, Director, Analysis and Planning Operations, Chicago Cubs

Keramida

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‍Breakouts: Impact Areas

1) ‍Food, Water & Material Management

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2) To Be Announced!

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3) To Be Announced!

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Networking Break

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FIFA’s World Cup 2026 Strategy Development and Implementation

^{Join us for an in-depth look at FIFA’s energy and emissions strategy, featuring insights from experts across the United States, Mexico, Canada.}

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Networking Break

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Industry Awareness:

^{Learn how to identify upcoming requirements and regulations governing your organization and look for opportunities to tout leadership in the industry}

Jordan Enke, SVP, Stadium Operations, Austin FC

Gina Macllwraith, Associate Director, 3R Sustainability

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Show Results & Leadership:

‍^{Hear from a University that has clearly defined their environmental initiatives and shared their achievements with their fans and community.}

Brian McCullough, Associate Professor, University of Michigan

Sara Soderstrom, Associate Professor, University of Michigan

Allison Hall, Graduated Student, University of Michigan

Radha Balani, Expert Partner, Think Beyond

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LUNCH

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Afternoon Programming Focus: Revenue Generation Playbook

Developing a Partnership Strategic Framework:

‍^{This session will focus on accessing workplace culture and how to highlight sustainability within your organizational mission, align initiatives with market leadership programs and requirements & evaluate the various functions of each organizational department and engage them in partnership activations. This includes securing cross-department buy-in, including leadership across organizational divisions.}

Danielle Doza, Vice President, Sustainability & Environmental Services, Cleveland Cavaliers

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Delivering and Measuring:

‍^{This session will focus on setting clear and partner-tailored benchmarks for impact and marketing reports.}

Krystle Johnson, Owner, Alder Tree Consulting (Allegiant Stadium)

Grace Brannon, Partnerships Marketing Account Manager, Sporting KC

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‍Breakouts: Securing Sponsors & Partners

1) Mission Aligned Partners:

‍^{How to identify mission-aligned current and prospective sponsors & the target timeline for what you can accomplish together.}

‍Location: Red 81

Riley Nelson, Head of Sustainability, NASCAR

Jeff Caywood, Head of US Communications, ABB

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2) Unlocking Benefits:

‍^{How to use industry standards, reports, and data to prospect for and attract the right sponsors to unlock benefits.}

Location: Red 82

Logan Waddle, Sustainability Program Leader, Indianapolis Motor Speedway / Penske Entertainment

Paul Schuster, NTT Data

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3) Sponsors' Objectives:

‍^{How to create a tailored sponsorship package to offer sponsors exposure and brand interaction.}

‍Location: Red Landing Zone

Kristin Hanczor, Senior Associate of Venues, WM

Melanie Lee, Senior Director of Ballpark Operations, MLB

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Networking Break

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Fan Engagement, Community Impact, & Legacy:

Learn how to build impactful relationships with local partners and community groups to enhance the team's sustainable practices while creating unique experiences to encourage fan and partner loyalty.

Shamare Holmes, Manager of Community Relations, Connecticut Sun

Erik Johnson, Product Director, Churchill Containers

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Closing Remarks

Green Sports Alliance

4Ocean

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STADIUM SUSTAINABILITY TOUR

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HAPPY HOUR (Sponsored by 4Ocean)

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